by Cathi Stevenson Amy Weiss-Meyer posted an interesting blog over at New Republic. In it she discusses the return to the chunky fonts of 1970's-style book covers and quotes Chip Kidd, who isn't really thrilled over the new trend. (If you're new to the biz or have been in a coma for the last few decades, Chip Kidd is the reigning guru of book cover design, creative genius at Alfred A. Knopf, star of information-rich YouTube videos and Ted speaker. If you haven't seen it, you should check out his Ted talk, it's pretty funny). I'm not a fan of some of the fonts or layouts, but I have always loved a text-only cover, which many of these are. Regardless of anyone's likes or dislikes, the trend seems to be gathering momentum. Weiss-Meyer cites several examples, including Lena Dunham's Not That Kind of Girl, but chunky fonts are popping up everywhere, not just on book covers. She also also touched on a good point. Some books are targeting a demographic that became adults in the 1970s, so book covers that bring up nostalgic feelings from that period might be a wise marketing move. Marketing doesn't have to be good art, or even good writing — although both would be nice, it just has to move a product or service. I think Michael Murphy's Goodby Emily (Koehler Books) is a great example to this trend. The salute to the tie-dyed t-shirts worn in the '70s is pretty awesome. I'm also a fan of the text-only cover for Jojo Moyes' Me Before You (Pamela Dorman Books/Viking). The cursive lettering is just the right font, in my opinion. Not all versions of the book are using this cover. If you really just can't embrace the new old look, relax. Like the Papyrus font, grunge covers, feet and legs, lone trees and countless other book cover design trends, this too shall pass.