Not-So-Christian Publishing Schemes

by Cathi Stevenson There are "creative" ways to get your book on the best sellers' lists without the bother of having to wait for sales, reviews or even writing a book that's popular. This is a repetitive scandal that breaks again ever few years or so with different players. I've seen it so many times since I started working in the self-publishing industry 15 years ago, that I hardly bat an eye any more. The writers of this article did their due diligence though, and it shows how using these questionable method can backfire. The Huffington Post covered the buying of reviews last year. You can actually get a review on almost anything for $5. Another article about buying reviews ran on The New York Times site back in 2012. Many retailers have made attempts to thwart both practices, but even after exhaustively weeding out the cheaters, it's only a matter of time until someone reinvents the wheel, or comes up with a new spin for it.

2 Replies to “Not-So-Christian Publishing Schemes”

  1. This is so interesting and brings up a really good question. Is it still not a valid review even if you pay for it? Yes, there is compensation, but if the person actually reads your book and gives a genuine review, is it still considered wrong/invalid? I don’t think it’s so black and white. Especially for people who do have a hard time getting people to read their book and write a review. Thoughts?

    1. Lots of debate over this issue. The general consensus seems to be “no” it’s not okay. People are banned for doing it and fake reviews get removed from Amazon and other sites.

      On the other hand, like everything, getting reviewed can be about who you know.

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