Is Professional Book Cover Design a Dying Art?

by Cathi Stevenson Book cover designers are always on the lookout for new trends. While I spend hours in bookstores and online searching through the best sellers’ lists, I find the UK and Italian markets are a great source of inspiration. For example, Penguin in the UK in known for simple, unique designs that are quickly embraced. With the advent of e-books, front covers became not just the main element of book cover design, they became the only element. Spines, back covers, and flaps are no longer necessary. Even self-publishers who go to print are usually using digital presses, so the books themselves are very basic in structure. Gone are the textures, specialized coatings and high quality paper stock. Things are getting very plain. I really treasure my beautiful and unique print books. Varnish, raised letters, French flaps, deckled edges . . . these things just make my heart beat a wee bit faster. I discovered a book on a flea market giveaway table a few months ago that had a 3D cover. I’ll never read the book . . . well, actually, I might now that I look at it again, but I’ll definitely never give it away. I’m convinced that in 20 years the craft of book printing will go the way of the illuminated transcript when Gutenberg arrived on the scene. And designers are no longer being taught how to make such books. Many are self-taught now that software and training is available to everyone with an Internet connection, but even recent graduates of art schools seem perplexed when asked about plate separations or colour trapping. I guess they’re too busy learning about animation and video game production. It’s a plus for the trees, but it’s just one more art that is being lost in a digital age.

Give Your Book Layout the WOW Factor in Two Minutes

by Cathi Stevenson It really is the little things that count. Things that many people might not consciously notice when they're there, but miss when they're not there. This is true even when laying out a book. Spacing between lines, words, the type of numbers you choose, the font, drop caps...these are all essential elements that need to be considered if you want a book that is both pleasing to look at and easy to read. Book layout really is an art. That might be hard to believe in this world  of technology, where it's possible to do such work by merely choosing a few options in some software program. But, if you take just two minutes — literally, to watch this video, you will learn a few things that can take your book layout from boring and amateurish, to sleek and professional. http://www.youtube.com/watch?v=rOruWL2FOCs