by Cathi Stevenson
A submission into the e-Book Cover Design Awards competition landed Book Cover Express an award for the design of Stan Levenson’s The Essential Fundraising Guide for K-12 Schools. Stan was an awesome client to work with, easy going, smart, responsive.
The challenge with his cover design was that I had to make it stand out in its genre, but needed it to appeal to teachers who worked with students from kindergarten through high school. It was difficult to find good stock images with children covering those age ranges, and pictures of things that might represent a first-grader’s life, rarely work to represent a teenager on the verge of becoming an adult. The solution was to go with no image, and simply use colour to catch the reader’s eye.