by Cathi Stevenson I’ve been a book cover designer for more than 15 years and I’ve created over 2,000 book covers for traditional and indie publishers. If there’s one thing I’ve learned along the way, it’s that book cover design is subjective — very subjective. I can share my experiences with clients. I can tell them what worked in the past. I can explain what I’ve learned through hours and hours and hours of research, and looking at best sellers’ lists and losing myself for entire mornings in bookstores. But, at the end of the day, determining what cover style or trend is the best, is still subjective. The client likes what the client likes. This isn’t necessarily a bad thing, but it might be a bit narrow-minded. A book cover shouldn’t simply reflect the tastes of the author. Its purpose is not to be the prettiest picture on the … . . . Read more
by Cathi Stevenson A submission into the e-Book Cover Design Awards competition landed Book Cover Express an award for the design of Stan Levenson’s The Essential Fundraising Guide for K-12 Schools. Stan was an awesome client to work with, easy going, smart, responsive. The challenge with his cover design was that I had to make it stand out in its genre, but needed it to appeal to teachers who worked with students from kindergarten through high school. It was difficult to find good stock images with children covering those age ranges, and pictures of things that might represent a first-grader’s life, rarely work to represent a teenager on the verge of becoming an adult. The solution was to go with no image, and simply use colour to catch the reader’s eye.
by Cathi Stevenson Book cover designers are always on the lookout for new trends. While I spend hours in bookstores and online searching through the best sellers’ lists, I find the UK and Italian markets are a great source of inspiration. For example, Penguin in the UK in known for simple, unique designs that are quickly embraced. With the advent of e-books, front covers became not just the main element of book cover design, they became the only element. Spines, back covers, and flaps are no longer necessary. Even self-publishers who go to print are usually using digital presses, so the books themselves are very basic in structure. Gone are the textures, specialized coatings and high quality paper stock. Things are getting very plain. I really treasure my beautiful and unique print books. Varnish, raised letters, French flaps, deckled edges . . . these things just make my heart beat … . . . Read more
by Cathi Stevenson I’ve created approximately 2,000 book covers since about 2000. Most were for print projects, so there was a back cover that required copy. Over the years, I’ve developed a file of information that I send to all of my clients as we’re nearing that part of the project. These are just guidelines, but for the typical 6 x 9 book this is what I have found works best, and what I share with my clients: BACK COVER TEXT: You have room for about 250 – 300 words on the back cover. Submit it in an unformatted (no boxes, no tabs, no indents, no italics, just plain text double spaced between the paragraphs) Microsoft Word file (.doc) or plain text file. WHY? People won’t struggle to read your text, so it needs to be set in a comfortable size, with enough space between each line (called leading) that … . . . Read more